I’ve spent the last several years learning how to get the right message in front of the right people, and then proving with numbers that it actually worked. That second part matters to me as much as the first.
A lot of people can write a good ad or pick a nice-looking audience segment. Fewer people actually sit with the data afterward and ask what it’s telling them.
My background is in digital content and media strategy, built mostly across roles in Nepal working with broadcast media, editorial teams, and small businesses trying to grow their reach online.
At a television network, I ran social strategy around live shows and talent features, which meant a lot of real-time decision-making. You don’t get to plan a campaign three weeks out when the thing you’re promoting is airing in two hours. That job taught me to move fast without losing the thread of what the audience actually wanted to see.
Since then, I’ve worked more on the paid and organic side together. I’ve planned and run campaigns on Google Ads and Meta, built the media mix for each one based on who I was actually trying to reach, and tracked performance closely enough to know when something needed to change before the budget ran out.
In parallel, I’ve built SEO strategy from the ground up more than once — keyword research, site architecture, on-page fixes, the audit-and-repair cycle that never really ends. I like that SEO and paid media aren’t separate problems. A page that’s well-optimized makes every dollar of ad spend go further, and a good campaign can surface exactly what content is worth optimizing next.
What I actually enjoy is the mix of both sides of this work. There’s the strategic layer: who’s the audience, where do we find them, what’s the smartest way to spend a limited budget.
And there’s the execution layer: writing copy that doesn’t sound like it came out of a template, building a content calendar that survives contact with a real production schedule, sitting in GA4 trying to figure out why a campaign dipped on a random Tuesday.
I’d rather launch something, watch closely, and adjust than set a campaign live and check back in a month.
Outside of client and campaign work, I’m the kind of person who reads the fine print on an analytics dashboard for fun and tries to stay a step ahead of whatever platform or tool is about to matter next. I like being early to a shift rather than catching up to one.
Some Certificates
